New Report Available: Dishwashing in Finland
Dishwashing products recorded poor development in current value terms in 2013, with sales up by just 1%. The category is mature and competition from private label is intense. At the beginning of the review period the category was driven by dishwashing tablets, but since then the novelty value has receded and growth rates have settled down considerably as the category has matured. Moreover, dishwashing additives saw sales suffer as the category has matured and competition from ever more advanced...
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