RTD Tea in Venezuela - New Report Available
Despite the increase in juice demand as a result of low prices compared to other soft drinks categories, big industry players has not increased production given the loss of profitability generated by price controls. As a strategy to recover from the loss of profitability in juice, firms are focusing on increasing production of RTD tea at the same time, assuring good market coverage and product distribution. At the same time, Venezuelan consumers seem to show a favourable attitude towards the...
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