Market Report, "Pasta in Kenya", Published
Pasta benefited from a number of trends during the review period. Urbanisation and an expanding mid-income group increased consumers' access to and awareness of pasta, with mid-income consumers notably becoming increasingly keen to experiment with foreign cuisine. Pasta's healthy image as part of the Mediterranean diet also supported sales growth. However, pasta also continues to be constrained by a number of factors. There is a lack of tradition for pasta in Kenyan cuisine and pasta also...
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