Market Report, "Health and Beauty Specialist Retailers in Norway", Published
In 2013, there was strong competition between beauty specialist retailers, drugstores/parapharmacies and chemists/pharmacies with strong promotional campaigns offering highly discounted prices. All players in health and beauty specialist retailers are finding it more difficult to find innovative promotional strategies to attract more consumers to their outlets. The main winners are consumers in Norway, as they were able to buy discounted products in all health and beauty specialist retailers.
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