Market Report, "Chilled Processed Food in France", Published
According to a marketer, sales of chilled processed food reflect French consumers' mentality and confidence. This can be an opportunity for the category but also a threat, as for instance the beginning of 2013 that witnesses both a further slowdown of French economy and the horsegate. First, consumers tend to favour staple/nutrition products during difficult economic times - hence the good results of dried food and even some canned/preserved food products in 2012/13 - at the expense of more...
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