Now Available: Chilled Processed Food in Saudi Arabia
Chilled processed food continues to lag behind other categories such as canned/preserved food and frozen processed food in terms of consumption and retail volume growth in 2013. This is because chilled processed food mainly appeals to high-income households as well as Western expatriates in Saudi Arabia, which constrains both actual value sales. The majority of local consumers meanwhile prefer fresh fish or meat or frozen processed food.
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