"Concentrates in Costa Rica" Is Now Available at Fast Market Research
Manufacturers keep applying different strategies to boost the category's dynamism and guarantee stable growth rates over the forecast period. Bottle reductions, product rotation, image renewal and cutting back of not profitable brand offerings remained the most relevant trends observed for concentrates during 2013. On the other hand, flavour innovation did not represent a priority for the main manufacturers, which keep competing by offering competitive prices and differentiated popular flavours...
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