New Market Report: Wipes in Brazil
Wipes still had a low penetration rate in Brazil as at the end of the review period, being purchased primarily by high- and middle-income consumers. Sales of wipes, however, registered high growth in Brazil over the review period, supported by rising income levels, the search for convenience products and a greater number of manufacturers offering wipes. This has caused wipes to become more affordable at the same time as consumers are becoming increasingly aware of the benefits that they...
View full press release