New Market Report: Laundry Care in Colombia
In Colombia, traditionally powder and bar detergents are the most commonly used in households for laundry care. However, during the review period, liquid detergents, in spite the fact that they still account for a small portion of laundry detergents, have been outperforming in relation to other products and whilst the category as a whole registered an average yearly increase in constant sales of 1%, liquid detergents posted an average of 6%. The availability of products for different colours of...
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