Recent Study: Bleach in Colombia
After the outbreak of AH1N1 in 2009, Clorox began to launch campaigns to promote the use of bleach to clean and disinfect the house in order to prevent the spread of viruses and bacteria. The brand has continued with this line of promotion and has developed campaigns at point of sales in which a character disguised as a scientist teaches the different uses of bleach for washing fruits and vegetables, cleaning toys and the house, along with the correct dose...
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