New Market Report: Surface Care in Portugal
Consumers are reluctant to invest in cleaning products that they can only use for one purpose. Products sold as kitchen or bathroom cleaners are often used by consumers to clean other parts of the house or even for purposes as far afield from home care as motorbike and car part cleaning. This trend favoured products that were already presented to consumers as multi-purpose products. Indeed, at 8% in current value growth, multi-purpose cleaners grew more than any other in surface...
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