Sports and Energy Drinks in Pakistan: New Research Report Available at Fast Market Research
At the end of 2012, Sting, PepsiCo's energy drinks brand, launched a campaign called the Jhatzzzka (means "jerk" or "jolt") Dance Move. This campaign was backed by television and radio advertising, billboards, outdoor advertising and social media marketing. The campaign was targeted towards the youth of Pakistan and is asking them to show the popular youth icons Meesha Shafi and VJ Ali Safina their own Jhatzzzka Dance Move and be part of the Sting Dance video of 2013. Red Bull...
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