Chocolate Confectionery in Thailand - New Market Research Report
The ongoing urbanisation trend in Thai society is fostering the spread of Western food culture, including the consumption of milk, breakfast cereals and cheese as well as chocolate confectionery. The strong economic recovery in the aftermath of the severe floods has also led to a recovery in consumer confidence and spending on indulgence products. The growth of modern retail channels is also reinforcing retail sales of chocolate confectionery, particularly high-end imported brands.
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