New Market Study Published: Chilled Processed Food in Serbia
Despite 2012's modest volume growth, chilled processed food was faced with poor demand in the first six months of 2013, leading to its volume sales being expected to experience a decline of 1% in the year. Chilled processed food has been adversely influenced by the economic climate. Faced with a difficult economic situation, consumers have shifted towards economy brands, trying to economise on very low incomes.
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