Pasta in Austria - New Market Research Report
Consumers in Austria are very fond of pasta and Italian cuisine in general. Since pasta is perceived as a rather convenient meal for cooking at home, it is consumed almost on a daily basis in Austria. Next to this, the health and wellness trend is contributing to good sales of wholegrain pasta and chilled/fresh pasta. The latter is seen as the healthiest and most convenient pasta type. Wholegrain pasta, even though it is seen as very healthy, is still perceived...
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