New Market Study, "Air Care in China", Has Been Published
Air care continued to account for a small value share in overall home care in 2013, of just 1%. Like polishes, air care products are not daily-use goods, and have limited popularity in China. Besides, consumers' concern over their secondary pollution, especially when the haze in cities had already made them more cautious with air care products, forced consumers to have second thoughts when buying these kinds of products, and air purifiers are also seen as a substitute. However, continuous...
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