Recent Study: Packaged Food in Austria
Packaged food is expected to see only sluggish sales growth for the review period as a whole. This will chiefly be due to maturity in many product areas. In addition, economic concerns are resulting in many consumers seeking to keep expenditure to a minimum, while this is also encouraging strong price competition among the leading grocery retailers. Sales growth for packaged food is also being hindered by Austria's slow population growth and a poor performance for tourism.
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