Recently Released Market Study: Adult Mouth Care in Venezuela
Adult mouth care is one of the smallest categories within consumer health with less than 1% of total value in 2013. Such features prevented players from investing in advertising campaigns and launches. That is why it traditionally has showed low dynamism. But this condition became more evident over the review period due to severe problems in importing. Under this context, firms focused efforts on the largest categories such as analgesics and cough, cold and allergy remedies. As a consequence,...
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