New Report Available: Bottled Water in Sweden
In 2013, the bottled water market was boosted by the two most dynamic categories, flavoured bottled water and functional bottled water. These two categories could offer something different from carbonated and still bottled water which resembles tap water. Flavoured bottled water can offer new flavours which are appealing to the curious and adventurous, in most cases young consumers, and functional bottled water can offer an extension with new vitamins or health-boosting ingredients with fewer...
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