New Market Research Report: Packaged Food in Serbia
The fragile Serbian economy was not immune to the effects of economic crisis, which started in the country in early 2009. The crisis was most obvious during 2009 and 2010, which caused a decrease in employment in Serbia. Consequently, consumers' purchasing habits drastically changed, causing a decline in sales of non-essential packaged food products, as well as a shift to cheaper packaged food product types and cheaper brands within all packaged food categories. In spite of the fact that even...
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