Market Report, "Biscuits in Thailand", Published
Sales of biscuits in Thailand are anticipated to experience the ongoing recovery in the aftermath of the floods in 2011, due to the steady persistence of brands in creating dynamics of brands after a restoration process. New product launches and marketing campaigns to support brands continued, particularly the new international brands to tap demand of niche consumers. Due to the stiff competition in biscuits, loyalty to brands is deemed lower and strengthening brand awareness via integrating...
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