New Market Study Published: Nappies/Diapers/Pants in Brazil
The penetration rate of nappies/diapers/pants in Brazil of approximately 50% is still low compared to other developed countries; however, thanks to rising income levels among lower- and middle-class consumers, sales of nappies/diapers/pants recorded strong growth over the review period. The switch from cloth nappies to disposable nappies has been one of the main drivers of volume growth. Nappies are considered one of the main symbols of the rise in purchasing powers among lower-income groups.
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