New Market Research Report: Breakfast Cereals in Thailand
Retail current value sales of breakfast cereals in Thailand are predicted to grow by 10% to reach Bt1.7 billion at the end of 2013, down marginally from 2012. This was due to children's breakfast cereals encountering a slowdown due to a shrinking birth rate in Thailand as well as the concern of overweight children. The healthy growth rate still represents the growing demand for breakfast cereals amongst adults, corresponding to the ongoing health and wellness trend in Thailand. Given the...
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