New Market Study Published: RTD Tea in Georgia
The overall growth of RTD tea was related to the rising disposable incomes of the Georgian population and the interest among many of switching in terms of soft drinks, seeking alternatives to carbonates. As juice is deemed to be too expensive by a significant proportion of the population, RTD proved an attractive option. The target audience for RTD tea is the segment of the population that cares about health issues but who has an average income; this is a consumer...
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