RTD Coffee in Georgia - New Market Report
RTD coffee is relatively underdeveloped in Georgia, with the product offer being rather limited. However, in 2013, advertising support RTD coffee products became slightly stronger, as the tradition of consumption is very low in Georgia and companies sought to increase their sales and brand awareness among consumers through promotion. Generally, brand awareness of RTD coffee products is low in Georgia, with "ice coffee" being a generic term used for all brands. Therefore, the main challenge for...
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