New Report Available: Wipes in Nigeria
The increasing appreciation of the task-specific benefits of wipes by consumers saw it grow in 2013. Economic growth and growing incomes for the middle/upper classes means consumers spent more on wipes than substitutes such as napkins and handkerchiefs; products were more visibly available in retail outlets. Wipes also continued to see new product types being introduced; following the introduction of cosmetic wipes and general purpose wipes in 2011, 2012 saw the introduction of window/glass...
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