New Market Study, "Air Care in Egypt", Has Been Published
Retail value sales saw healthy growth of 4% in 2013. This was mainly driven by car air fresheners. Car air fresheners remained highly affordable at an average unit price of EGBP5.20 per unit in 2013 and this fact combined with heavy pollution in Egypt ensured that these products continued to be seen as necessities. These factors, added to strong population growth, contributed to the performance seen in 2013.
View full press release