Market Report, "Incontinence in Nigeria", Published
Awareness of incontinence products in Nigeria was traditionally low and lower than that of nappies/diapers/pants. Products are generally sold in chemists and pharmacies and are largely absent from normal retail channels. However, growing incomes and ability to care for the elderly increased demand for the products, which are increasingly found in more outlets and more channel types such as independent small grocers and open markets. Thus, as the availability of incontinence products in retail...
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