Ready Meals in Thailand - New Study Released
Ready meals registered strong current retail value growth of 14% in 2013, with sales reaching Bt5.3 billion. Changing consumer lifestyles and market dynamism were the main drivers behind this impressive performance. The increasingly fast pace of modern life is fuelling demand for convenience and stimulating sales of ready meals. In addition, Thai consumers are also becoming more familiar with ready meals and gaining better access to products due to wider distribution. Moreover, manufacturers...
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