New Market Study Published: Surface Care in Dominican Republic
The economic slowdown of 2013, the worst in a decade, has sped up the development of informal distributors. A widespread phenomenon (present in other categories like retail tissue and bottled water), informal distributors establish the price floor for the market. They go directly to mid-low and low-income areas and offer unbranded bleach and multi-purpose cleaners in PET bottles. The sales of these distributors are increasing in all categories.
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