New Market Report Now Available: Soup in Ukraine
Soup still faces decreasing consumer demand in 2013 as volume sales are expected to decrease by 2% and only increasing prices can balance volume declines. The category has been negatively affected by the economic downturn, and manufacturers try to retain consumers through low prices; nevertheless, increasing commodity prices are forcing them to increase prices. Moreover, the trend of decline is the result of the healthy tendency in food and development of other categories of packaged food,...
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