New Market Study, "Analgesics in Mexico", Has Been Published
In 2013 combination products - analgesics had the biggest value share of analgesics with Mx$967 million. The leading brands in this category include Sedalmerck (Merck-Mexico SA), Bio-Electro (Genomma Lab Internacional SAB de CV) and Tylex (Johnson & Johnson de Mexico SA de CV). The popularity of these brands is explained by their good positioning due to heavy investments in advertising.
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