New Market Study, "Juice in the United Arab Emirates", Has Been Published
In 2013, the main noticeable trend was demand for chilled and fresh juices rather than ambient variants as consumers sought healthier and 'better-for-you' drinks with fewer preservatives and more natural ingredients. The health and wellness trend boosted the juice category, which recorded healthy growth as an increasing number of consumers looked for products to help them live a healthier life.
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