New Market Research Report: Air Care in the United Arab Emirates
In 2013 the economy in the United Arab Emirates continued to improve. Air care remained a category which allowed further product innovation, due to the ongoing trend of consumers continuing to see air care more as a form of ambience and a representation of their space. Consumers were breaking away from using air care products to remove unpleasant smells, and rather used them as a representation of themselves. Companies followed this trend by introducing new scents in 2012, leading to...
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