New Market Report Now Available: Dishwashing in Iran
Culturally, Iranian consumers are used to washing the dishes by hand and the concept of using a dishwasher has not developed significantly - less than automatic washing machines for example. As a result, Iran has one of the highest per capita consumption rates of hand dishwashing liquid in the Middle East, while automatic dishwashing powders and tablets are in their early stage of development in Iran. It has been estimated that fewer than 13% of Iranian households had a dishwasher...
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