New Market Report: Bleach in Iran
During 2013, many surface care brands, including Rakhsha (Paxan Co), Moj (Tolypers Co), Tage (Behdad Hygienic Products Co) and Golrang (Pakshoo Co) were developed as alternatives to bleach. In addition, rising incidence and awareness of health and allergy problems had an impact on the consumption of bleach products. The review period witnessed a shift away from bleach to more sophisticated, less harmful products.
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