New Market Study Published: Wound Care in Turkey
Wound care in Turkey increased by 19% in current value terms in 2013, as a result of new product developments and the introduction of premium products in wound care over the review period. Many local brands known for their affordable prices, such as Betasan, developed premium products, such as Happy Care transparent plasters for herpes, acne, burns and bug bites and Happy Feet hydrocolloid plasters.
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