Recently Released Market Study: Wipes in Croatia
It is interesting to see how Croatian consumers differently perceive the usefulness of wipes in their households. Whilst reluctant to see wipes as a legitimate tool for cleaning of household surfaces, they are more prone to use them on themselves. Personal wipes accounted for 96% of total value in 2013, most of it (84%) belonging to baby wipes, showing that one category holds the market together.
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