Market Report, "Non-Store Retailing in Pakistan", Published
Germany-based Rocket Internet GmbH launched its apparel and footwear internet retailing venture daraz.pk in Pakistan in July 2012, which it followed with kaymu.pk in 2013. With strong online advertising, these retailing brands gained a substantial position in non-store retailing in Pakistan in 2013, becoming very popular retail brands in the process. Due to the lack of retailing infrastructure in rural areas of Pakistan and the country's small regional cities, many consumers are rapidly...
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