Sports and Energy Drinks in Turkey: New Research Report Available at Fast Market Research
In 2013, sports and energy drinks sustained its position as one of the most dynamic categories in the soft drinks market, registering 20% retail current value growth. This was stronger than the 19% CAGR of the review period. Category growth at the end of the review period was driven by new product launches in 2012 and 2013, such as Monster Energy from Monster Energy Turkiye, launched at the end of 2012, and Rockstar from Pepsi-Cola International Tanitim Ltd in 2013.
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