Recent Study: Home Care in Iran
Iran still has one of the lowest per capita consumption levels in most of home care categories compared to other Middle Eastern countries. This has resulted in strong growth potential. The development of many new products, especially in laundry care and surface care, has expanded home care to reach new horizons in terms of consumer purchasing behaviour. The trend towards urbanisation, which accelerated during the review period, has played a major role in improving home care and increasing...
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