"Carbonates in Norway" Is Now Available at Fast Market Research
2013 was a relatively eventful year for carbonates, with a few new product launches and large marketing campaigns. Carbonates has for many years been characterised by "business as usual", where competition in terms of marketing between Coca-Cola and Ringnes has intensified, but not much else has happened. A few new product launches were seen in 2013, but none had a significant effect on this mature category. The main campaigns driving sales in 2013 were Coca-Cola's "name campaign" and Ringnes'...
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