New Market Report: Soup in Thailand
Soup records 6% growth in current value terms in 2013; very slightly faster than the rate in 2012. Soup is available in retail channels which have countrywide distribution networks. Nowadays, soup is also available in a wider variety of flavours using different ingredients. It appeals to consumers as it offers convenience in that it is a quick and easy meal to prepare. Soup is a small category in Thailand, and it is also more expensive than other "quick meal" options.
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