New Market Study Published: Tissue and Hygiene in Greece
With most tissue and hygiene products maintaining commodity status in Greek households, volume sales in many categories were only slightly negatively affected by the economic recession, although demographic changes have limited volume growth. Value sales declined across all tissue and hygiene categories in 2013 due to aggressive price discounting and the shift towards cheaper products. The migration towards economy brands and private label continued throughout 2013. Demand for products offered...
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