New Market Study Published: Tissue and Hygiene in Bosnia-Herzegovina
During the review period, retail tissue proved to be more resistant to unfavourable economic conditions then retail hygiene, which recorded negative growth trends. Retail tissue in Bosnia-Herzegovina is a mature category. Considering the nature of tissue as a cheap, basic good, consumers were not looking to save by giving up tissues. In most cases, if the need occurs, consumers traded down to cheaper brands and manufacturers engaged in price wars. Hygiene, on the other hand, exhibited a greater...
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