New Market Research Report: Microwaves in Canada
Little new product development or innovation in microwaves underpinned the decline in sales in 2013. With household penetration at 95% and a replacement cycle of seven years, there is little room to add sales. While a significant proportion of sales are replacements or addition of another microwave to the home, continued economic uncertainty remains an issue with microwaves. Economic and employment growth were not as strong in 2013 as expected, leaving Canadians cautious in their spending.
View full press release