Ice Cream in Ukraine - New Market Study Published
At the end of the review period, ice cream was perceived by Ukrainian consumers as an indulgence product for consumption during hot weather, with demand surging during the summer months. Manufacturers and retailers interested in a prolonged consumption period were unable to allocate resources to marketing campaigns positioning ice cream as a product for everyday consumption. However, the process of widening the timeframe for ice cream consumption was ongoing over the review period, with more...
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