New Market Study, "Sanitary Protection in Venezuela", Has Been Published
Despite fixed price controls, Procter & Gamble de Venezuela CA continues to invest heavily on the female segment in tissue and hygiene. In July 2013 it announced an investment of BsF300 million for a production of sanitary towels in the country, and the multinational has diversified its Always portfolio. From October 2013 it began to sell a new line of Always with four types of towel: Platinum (Day, Night, Ultrathin, and Ultrathin Day and Night); and three pantyliners (Long Extra-Protect,...
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