Personal Care Appliances in Japan - New Study Released
Men's grooming was a growing trend in personal care appliances in 2013. Male consumers in Japan are increasingly aware of skin care as a result of the advancement of women in the workforce. Many women prefer men to take care of their appearance while masculinity remains important. With the growing trend towards men's grooming, body shavers benefited most from the trend due to the growing popularity of waterproofed men's shavers. Manufacturers encouraged male consumers to shave facial and body...
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