Frozen Processed Food in France: New Research Report Available at Fast Market Research
The context is not favourable for frozen processed food in 2013. First, as in 2012, the category faces a continuous explosion in raw material costs, a persisting economic slowdown, a drop in sales in specialised stores and a withdrawal of some brands and players. Then, frozen ready meal is the most deeply impacted by the horsegate in early 2013. Given the rather high share of Findus in the country and the fact that Spanghero, one of the main protagonists of...
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